As a Facebook influencer, it’s important that you use hashtags to your full advantage. Hashtags are a great way to gain visibility, tie threads together, and participate ongoing discussions with other influencers. If you’re using them incorrectly, however, you may not get the results you were hoping for. Are you following these key hashtag best practices for Facebook influencers?
1. Research the conversations that are relevant to your industry or following.
In order to choose the right hashtags, it’s important to know what hashtags your followers, or your sponsors’ industries, are using. Keep an eye on the ongoing conversations in those industries and the hashtags that are most likely relevant. Know what people are actually searching for and what they’re talking about. Then, you can more effectively select hashtags that are actually relevant to your users.
To implement hashtag best practices, consider what keywords are actually relevant to the industry you’re highlighting or trying to work within. You may want to do off-platform keyword research to learn more about the words and phrases that people are actually searching.
2. Choose tags that are memorable and relevant.
Avoid using obscure hashtags unless you’re starting your own thread and expect followers to look into that content later. You may also want to avoid excessively long hashtags, which no one will remember or search in the future. Instead, choose short, memorable hashtags. If you’re creating hashtags for yourself or for a new campaign, make sure that they’re unique!
You may want to search hashtags before starting your own thread, since you don’t necessarily want your content tied to something someone else has created or shared. If you’re participating in an existing conversation, look at the hashtags that consumers are most engaged with and the ones that seem to best express the actual information clients want to see.
3. Take the time to research hashtags before using them.
Make sure you understand the content of a thread or topic before you use a hashtag. You want the hashtags you choose to be genuinely relevant to the content you’re posting, your following, and the impression you want to leave of your brand. In some cases, innocent-seeming hashtags may end up containing more questionable content than you expect–and you may or may not want to involve your personal brand in that conversation.
Look into the origins of hashtags and what they’re supposed to represent. Follow part of the conversation. Make sure those hashtags are really about what you think they should be about. In addition, take a look at the ongoing conversation. Do you have something unique or worthwhile to add? You may want to carefully consider what you’ll be contributing and how it fits into the greater thread before you post.
4. Limit the number of hashtags you use.
On Facebook, in general, hashtag best practices recommend not using more than three hashtags. In some cases, you may only want to use one! Too many hashtags can quickly make a post look messy, which may decrease overall user appreciation of the content you’re posting. Users will also be less likely to follow the threads you most want them to follow if you’ve offered too many hashtags to choose from.
In addition, don’t feel as though every post has to include a hashtag. If a hashtag fits naturally with what you’re posting, or if you already know that a specific post is part of a larger conversation or campaign, then you can (and should!) certainly include those hashtags in your post. On the other hand, if you’ve put up another type of content, especially content that does not relate to an ongoing campaign, you may not want to include a hashtag.
5. Pay attention to the details in your hashtags.
In general, users are less likely to search directly for extremely broad keywords. However, those broad keywords may contain more posts, which may mean that your content quickly gets lost in the shuffle. Choose hashtags that specifically target the exact information you want to share and that are specifically relevant to your content.
6. Consider the relevance of popular hashtags before you use them.
It can be tempting to use highly popular hashtags (#love, #fashion, and #beautiful, for example, continue to rank high in popularity across both Instagram and Facebook) simply to participate in those conversations. However, it’s important to carefully consider whether your post is actually relevant to the ongoing conversation–or whether the ongoing conversation is relevant to your post–before choosing to post in those areas.
While there are times when you may not want to use those popular hashtags, there are also times when they can offer a significant advantage. For example, posting as part of a popular thread can help draw more attention to your brand.
7. Define the purpose of your hashtags.
As a Facebook influencer, when you put up a post on Facebook, that post has a purpose. It should help expand your brand, highlight a specific product, or offer some type of value to your fans and followers. Each part of that post–the image or video you use; the text attached–is carefully curated to ensure maximum effect.
Hashtag best practices require the same careful attention to detail. Each hashtag should serve a purpose. You might want to:
- Tie a post back to a specific location
- Participate in a specific industry conversation
- Highlight the brand that sponsored a particular post or type of content
- Connect to a larger concept
- Attract attention to specific types of products
Determine what your purpose is before you select your hashtags. This simple step can help you avoid getting carried away and ensure that you’re able to highlight your post, not just your hashtags.
Hashtags are just one of the pieces of the social media puzzle, whether you’re working as a Facebook influencer or sharing your brand through popular social media platforms. At ReachDog, we help bring influencers and brands together in a more effective partnership.
Reach.Dog is the first-ever holistic platform for creators and influencers. It’s an unbiased website designed to help brands find and partner with influencers. Developed by James Cashiola, Reach.Dog is a free influencer marketing platform. Visit our platform today.
By James Cashiola