Influencer Marketing Campaign For Brands: What Is It, How It Works & Examples

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What is an example of influencer marketing?

Many brands use influencer marketing to reach their target audience. Big brands like Motorola, Adidas, Pepsi, and Dunkin’ Donuts all use influencer marketing.

Target a Specific Audience

Adidas has been using influencer marketing to promote their products for years now.

They use influencer marketing to target a younger audience through Instagram.

How do brands use influencer marketing?

Influencer marketing is a strategy that businesses use to promote their products and services by partnering with popular social media users or bloggers.

Partner up to Drive Sales

Influencers usually have a large, engaged audience that brands can tap into to build credibility and even drive sales.

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