Influencers have become increasingly powerful in recent years, and this trend is only going to continue. For instance, one Rakuten report from 2019 found that 80 percent of consumers have bought a product because of an influencer’s recommendation. Additionally, another study found that 22 percent of large purchase decisions made by 18 to 34-year-olds result in part because of influencer endorsements. These and other stats show why influencers are so powerful today.
Because of the kind of influence that these personalities have, influencer marketing is also on the rise. According to Influencer Marketing Hub’s recent Benchmark Report, the influencer marketing industry is expected to increase to $13.8 billion in 2021. If you’re not getting involved in influencer marketing, you’re missing out on a crucial opportunity to connect with audiences and drive engagement with your brand.
If you’re wondering specifically why you need to integrate influencer marketing into your strategies, the following are five compelling reasons.
1. Increase Your Brand’s Reach
When you engage in influencer marketing, you’ll have the chance to connect with influencers’ audiences and expand your reach. These audiences often fall under a specific niche that you may want to target. For instance, an influencer may be known for promoting certain fashion products of a specific style. A fashion retailer in that niche could benefit from by having that influencer endorse their line of relevant products. Many of the influencer’s loyal followers may also not be as likely to discover your brand on other platforms, including TV and other offline channels.
As you reach out to more influencers with various audiences, you can further maximize your reach and connect with as many as millions. Keep in mind that different influencers will have audiences of different sizes. A micro-influencer in a less popular niche might have an audience of a few thousand loyal followers. Conversely, a macro-influencer may give you access to an audience of millions. Working with multiple micro-influencers could help you reach as many people as a single macro-influencer, but your strategy will ultimately depend on your particular audience and budget.
Want to find the right influencer to help boost your marketing efforts? Reach.Dog gives you access to millions of influencer profiles on all popular platforms.
2. Establish Trust With Your Audience
In addition to extending your reach to influencer audiences, you can also build more trust among them. Oftentimes, influencers earnestly endorse products and services that they enjoy. If people see that their favorite influencer trusts your offerings, they’re more likely to trust you in turn. Influencers may also be able to demonstrate your offerings and how these products or services impacted them personally. By showing how your products work and their capabilities in an engaging presentation, influencers can testify to the quality of your offerings.
In some cases, influencers may even endorse your products or services multiple times as they become either repeat advertisers or loyal customers. This will further get people to associate your brand with these influencers and help develop brand recognition.
3. Your Competitors Use It
As mentioned, the influencer marketing industry is projected to increase to $13.8 billion this year. One survey found that 75 percent of marketers use influencers in their marketing. The same survey determined that 43 percent of marketers plan on increasing their influencer marketing budget within the next year.
This means that your competitors are likely already using influencer marketing to their advantage. To keep up with them and stay ahead with your marketing efforts, you’ll need to connect with influencers, some of whom may even be the same as the ones your competitors work with for their campaigns. The sooner and more frequently you jump into influencer marketing, the better your chances will be of taking attention away from less proactive competitors.
To locate the right influencer that can give you a competitive edge, browse the database at Reach.Dog and discover the ideal personality to represent your brand.
4. Improve Your Organic Performance
A growing number of people are taking measures to prevent ads from appearing in their content. For example, people are willing to pay for premium versions of streaming services to avoid ads. Meanwhile, many YouTube viewers and internet users install ad-blocking apps and extensions, which can largely obscure your advertising. To make sure you’re both seen and heard in your marketing efforts, you can increase organic traffic with your ad campaigns through influencer marketing in addition to traditional ads.
Influencers can further help optimize your organic performance in terms of SEO. You could ask an influencer to share their experience with or mention your brand or products on their websites, blogs, or social media profiles. They may also be willing to share posts from your own website. This can can function as part of a backlinking strategy to naturally boost your rankings on search engines.
5. Attract More Customers
Increasing trust and connecting with more audiences. Ultimately, you will be able to increase conversions and sales with the help of an effective influencer marketing strategy. Influencers remain some of the most powerful individuals on a variety of platforms. They are a vital element in a marketing strategy intended for boosting brand awareness and increase sales.
People who become familiar with your brand through the influencers they know and trust will help build your reputation. This can be far more effective than simply relying on ads and other less human-oriented marketing strategies. Instead, people will be more inclined to interact with your brand through other platforms if a familiar individual actively promotes it.
Develop an Influencer Marketing Strategy With the Right Personality
All of these advantages make influencer marketing integral to a successful business in today’s digital environment. However, you need to find the right influencer to help gain the exposure and reputation you want for your brand. With so many personalities to choose from, it can be challenging to identify the right partner. Need help finding the ideal influencer to work with for your next campaign? Reach.Dog can help by providing access to an extensive library of micro-, macro-, and celebrity influencers.
By The Reach.Dog Team