How much should I pay for influencers per post?

Influencers on any social media platform charge an average of $25 per post, per 1000 followers.

For perspective, here are some potential influencer marketing prices on Facebook:

  • An influencer with 10,000 followers could charge $250 per post.
  • An influencer with 100,000 followers could charge $2500 per post.

You should pay an influencer per post based on their followers and reach. For example:

  • Nano-influencers make an average of $114 per video post, $100 for an image post, and $43 for a story.
  • Power influencers make an average of $775 for an Instagram video, $507 for an image post, and $210 for a story.

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