Children’s Advertising in the Showa Era Vol. 1

Step back in time and explore the nostalgic world of children's advertising from the Showa era. This collection brings together advertising found in children's magazines during 1965-1969. Advertising for children's products are characterized by straightforward and simple language, often featuring child actors, popular characters and heroes that are a delight to the eyes. This collection features more than 300 advertisements that provide insight into the yearnings and desires of the children of that era. Language(s): Japanese and EnglishSize: 148 × 105 × 13 mm, 250 gPages: 288Binding: softcoverRelease date: 20090420ISBN: 978-4-86152-181-2 C2072