About Us

W. Eric Lusain is a proud Birmingham native and a lifelong student of craftsmanship and culture. After graduating from Fisk University and finding success in corporate America, Eric felt a deeper calling — to build, to create, and to leave something meaningful behind. He went on to establish a chain of funeral homes across Ohio and Alabama, approaching each venture with grit, grace, and quiet elegance. Eric is a fourth-generation tailor. His ancestors opened a Black-owned tailoring shop in downtown Birmingham in 1919. He learned to sew from his mother, threading tradition into every stitch, every seam, every silhouette. The W.E. Lusain brand is a return to those roots. Each garment is designed and hand-sewn in Birmingham, Alabama, using premium chenille patches and vintage textures that evoke pride and nostalgia. While our business model does not include a storefront, every piece is made to order and ships within 10 days — timeless style, delivered with modern care. Specializing in vin