Zero: Hans Schleger - A Life In Design (used) - Pat Schleger

Zero: Hans Schleger - A Life In Design, by Pat Schleger with a foreword by Paul Rand / ISBN 9781568982731 / 272-page hardback, 8.75 x 10 inches, from Princeton Architectural Press / Used copy in good condition / corner bumps, some overall dirt and shelfwear, dustjacket has a light stain on the back and top of spine, otherwise excellent / priced at $45 when published in 2001 *** Known by his pseudonym Zero, Hans Schleger was a pivotal figure in the history of modern graphic design. His nom-de-plume suggests his devotion to the Bauhaus principle of reduction, a design of simple unadorned essentials. Indeed, Schleger pioneered the concept of corporate identity, the task of distilling a company down to its visual essence. Coming to New York in 1924, Schleger was one of a handful of European emigre artists and designers who brought modernism to American advertising. After a brief return to Berlin, he emigrated to England in the wake of Hitler's rise to power. His work, first for the War Off