Adweek Back Issue N. 28 - 2016

Ad Tech Issue Facebook fights back McDonald’s to DDB; Instagram lets you zoom in on pics; General Mills’ review requirements. Desert megaconcert; AI upstarts; CBS All Access goes all-in. Rubicon Project CEO Frank Addante’s plan to save advertising. Microbloggers’ targeted social platforms. GroupM’s John Montgomery on brand safety, ad fraud and piracy. A back-to-school throwback: the marble notebook. Bluecadet introduces new technology to old-school institutions. Paris Hilton talks SoundCloud, Simple Life reruns and self-help books.  Item: AWI-9/5/2016 Issue Date: 9/5/2016