The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us (1ST ed.)

Joe Federer is the former Head of Brand Strategy at Reddit, where he helped reposition the platform's narrative to the larger world of advertising and drove revenue growth of over 10X in its first year in market. Prior to joining Reddit, he worked at leading PR and advertising agencies, where his campaigns performed in the top 95th percentile of advertiser studies on Facebook, and where he led the launch of Pinterest and Instagram ads for some of the world's most important brands. Joe has developed numerous successful content strategies for Google, Amazon, McDonald's, Bud Light, Coca-Cola, Toyota, Audi, Charles Schwab, and S.C. Johnson, among others. He thrives at finding the intersection between what brands stand for and what social media users are interested in seeing. Brief Description: "A thought-provoking new approach to the digital economy and how brands can create authentic engagement by understanding the fundamental motivations behind human psychology from the former Head of