BFCM Custom Strategy

Black Friday & Cyber Monday Strategy Harness the momentum from last year’s record-breaking weekend: stores who used our strategy saw on average a 45% lift in revenue and 30% higher average order value. This year, our goal is to help you exceed those results with aggressive optimization across all fronts. Get your store ready for the biggest shopping weekend of the year with a fully customized strategy. This service covers every critical element to maximize sales and protect your business: Pricing: Strategic discounting that protects margins while tempting buyers Products: Spotlight and bundle your strongest SKUs Email Campaigns: Dynamic, timely sequences built to convert Segmenting: Deliver the right message to the right customer Upsell: Tactics that push order value higher Cart Timers: Urgency tools to reduce cart abandonment Bundles: Smart pairings to increase cart size Shipping: Fast, transparent delivery offers that reassure Refunds/Returns: Policies that buil