Graphic Connections in Architecture: RSM Design

The psychology of design is an essential ingredient in connecting people to place. More than simply decorating the side of a building, architectural graphic design is critical to establishing the purpose of a space, the visitor’s place within it, and helping to shape the overall experience. While one may never recognize that design is at play, the work architectural graphic designers do, when done well, is essential to establishing that unconscious connection. Architectural graphic design is about creating a vocabulary of design elements that reinforces the architecture and helps define the context for a place that people will connect with. Subtleties in design can have a huge impact. A different typeface can completely change the vibe of a place. A well-placed bench can bring moments of comfort. A cool graphic can inspire selfies in the parking lot. These are the emotional connections that drive people, the unconscious aspects that create resonance and transform a visit into an experi