the kure | strength repair shampoo

a gentle shampoo that strengthens + prevents future breakage for your strongest mane yet. FREE FROM sulfates, parabens, phthalates, gluten, mineral oil, petrolatum, MIT/MCIT free, and artificial colors Color Safe, Mineral Oil Free, Paraben Free, Phthalate Free, Sulfate Free, Vegan WHAT IT IS a bond fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged strands due to everyday stressors, heat + chemical treatments. WHO IT'S FOR all hair types 1-4c. ideal for high porosity hair. WHY IT'S SPECIAL this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage. - claims - 2x stronger*  + 55% less breakage* hair after one use.  - safe for strands: clinically proven to be safe for color-treated hair.** * after 1 use when used as a system, clinically proven. ** clinically tested when shampoo + conditioner are used as a system.  KEY INGREDIENTS – bond fortifying technology: helps target + strengthen the bondsin hair most prone to break