Audemars Piguet Dress Watch for Betteridge Jewelers
Here’s something you don’t see every day. Once upon a time, it was common for watch companies to allow their dials to be double-signed with the name of a corresponding retailer. (A Tiffany-signed Rolex, for example, or a Bucherer-signed Patek.) This practice, though still ongoing in certain cases, is rare nowadays, making vintage, double-signed watches into a niche, highly collective sub-category of horology. What we have here is a particularly notable double-signed dress watch. Manufactured by one of Switzerland’s finest watchmakers, Audemars Piguet, it was retailed by one of America’s finest jewelers, Betteridge. (Established in 1897, Betteridge once had multiple locations in New York City and Miami, and since 1952, has been headquartered in Greenwich, Connecticut.) Featuring a 32mm, 18K yellow gold snap-back case, a satin, champagne-toned non-luminous dial, applied indices, a cabochon winding crown, a sapphire crystal and, of course, its double signature, it’s fitted to a black li