Universal Genève Polarouter 'SAS DC-7C Global Express'

1956 Universal Genève 'Polarouter' One of Gérald Genta’s early designs, the Polerouter — or “Polarouter” in its earliest iterations — was conceived of in 1954 by a then 23-year-old Genta to commemorate SAS’s (Scandinavian Airline Systems) first polar flights from North America directly to Europe. These were the early days of the Jet Age, when such transatlantic flight was still a novelty and folks dressed in their Sunday best to fly, if they could afford to do so.  This advertisement is pure 1950s goodness, expertly illustrated in the pulpy style of the day and accompanied by a detailed graphic showing the route that the SAS DC-7C would take over the North Pole. The watch, now an icon, is no less notable, with its famed micro-rotor automatic movement, two-tone dial, and bombé lugs. Dating from a time when watches were developed as tools to solve specific problems, the original Polarouter was highly anti-magnetic. This was a necessity when confronting the conditions over the North Pole,