Santa Barbara Hat

The Santa Barbara A classic, with one decision that changes everything. The Santa Barbara is hand woven in Ecuador from toquilla straw by indigenous artisans who have practiced this craft for generations. The brim is steamed into shape for structure that holds without feeling stiff. Two genuine leather straps, secured with brass studs, wrap the crown. Subtle. Graphic. Unexpected without being loud. This is the hat you wear when you want polish without overthinking it. Linen trousers. A white button down. Oversized sunglasses. It does not compete. It completes. The tradition behind it is ancient. The Panama silhouette traces back to the Valdivian culture of coastal Ecuador, where artisans used the long fibers of the toquilla plant to weave lightweight hats known as tocas to protect against the equatorial sun. The Santa Barbara honors that history while feeling entirely modern. Natural. Socially sustainable. Made slowly. It looks better the second summer. And the third.