Introduction to Market Research

Chapter Outline:    Chapter 1: Introduction to Market Research Importance of market research Types of market research Benefits of conducting market research Chapter 2: Defining the Target Market Identifying the potential customers Creating customer personas Analyzing market segments Chapter 3: Conducting Competitor Analysis Identifying direct and indirect competitors Analyzing competitor's strengths and weaknesses Evaluating competitor's product offerings Chapter 4: Market Size and Industry Analysis Determining market size and potential growth Identifying industry trends and opportunities Evaluating the regulatory environment Chapter 5: Primary Market Research Surveys, questionnaires, and focus groups Conducting interviews and observations Analyzing primary research data Chapter 6: Secondary Market Research Utilizing publicly available data sources Analyzing reports and publications Evaluating industry data and statistics   Chapter 7: Product Idea Generation Identifying product op