Elave Sensitive Shampoo

Incredibly gentle, fragrance-free shampoo for all hair types / 8.5 oz  Elave Sensitive Shampoo is, hands down, our founder’s favorite shampoo. She loves all the other ones we carry, too, but has a particular soft spot for this one from Elave. What’s to love? First, its effect: it leaves all hair types feeling utterly light and clean, with perfectly balanced hydration. Secondly, its incredibly simple, fragrance-free formula, which feels very soothing on the scalp: it’s clinically proven to be kind to skin and is even pediatrician-approved for newborns. Elave kept the formula oil-free as well in order to better serve customers with rosacea and dermatitis. Thirdly, the fact that it is an absolute whopper of a tube — which is a good thing because you’ll be crushed when you run out of it. It’s so, so good. Here’s the thing to remember, which may just be the key to its perfection: Elave Sensitive Shampoo doesn’t have any bells and whistles. It’s not intended to volumize or leave hair super-m