Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

"Mesmerizing & fascinating..."  The Seattle Post-Intelligencer"The Freakonomics of big data." Stein Kretsinger, founding executive of Advertising.comAward-winning | Used by over 30 universities | Translated into 12 languagesAn introduction for everyone. In this rich, fascinating — surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a “how to” for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques.Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, opti