Rejuvenescence Shampoo

Rooted in Japanese “scalp-first" philosophy, this gentle non-stripping shampoo is designed for your everyday cleansing ritual, nourishing and purifying your scalp while restoring your hair cuticles to irresistibly silky strands. Made with scalp-supporting ingredients like Ume (Japanese plum) plus Uji green tea extract from Kyoto, its hydrating formula calms itchiness and dandruff. Unlike traditional shampoos that rely on harsh sulfates, this shampoo uses a unique collagen-based surfactant rarely found outside Japan, called Potassium Cocoyl Hydrolyzed Collagen (considered one of the best cleansing ingredients available). And to add the cherry on top, it's safe for both color and chemically treated hair (hair salon approved 😉)!  For best results, we recommend pairing it with the Rejuvenescence Conditioner.   Suitable for: all hair/scalp types, especially dry hair, aging hair, damaged hair, color-treated hair, chemically treated hair, dry scalp, itchy scalp Main Benefits Gently cleanse