Purple Shampoo

Provides color-neutralizing and nourishing benefits to lighter hair tones
. Extra-mild formula gently cleanses and smooths the cuticle
. Cool violet pigments help to brighten and/or enhance blonde, gray, or white
hair while neutralizing yellow tones
. Removes brassiness caused by natural factors such as the environment,
discoloration or sun exposure
. Restores vibrancy to blonde and highlighted hair
. Hydrates and adds shine
. Improves humidity resistance! Key Ingredients: Moroccan Rhassoul Clay – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder.
Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner.
It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy. Violet Extract – Because of their strong anti-oxidative properties, extracts from the violet flower also help impar