Damage Repair Shampoo

Has too much blow drying or chemical processing left you with damaged hair?  Our newly reformulated Damage Repair Shampoo- now 95% naturally-derived* - gently cleanses and replenishes moisture while strengthening** stressed-out strands.  Makes hair 11x stronger** and reduces breakage by 91% after just one use**.  Leaves hair looking shiny and feeling hydrated, while also fortifying hair to protect against future damage...because strength and beauty go hand in hand.   *We hold ourselves to high standards and use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. **Against styling breakage on damaged hair when using Better Natured Damage Repair Shampoo & Conditioner as directed vs. a non-conditioning shampoo