A PEOPLE'S GUIDE TO PUBLISHING: Build A Successful, Sustainable, Meaningful Book Business From The Ground Up

"A PEOPLE'S GUIDE TO PUBLISHING: Build A Successful, Sustainable, Meaningful Book Business From The Ground Up" by Joe Biel Learn what it takes to publish books successfully So, you want to publish books.  Drawing on 24 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to: Develop your individual books to connect with readers on a practical and emotional level Choose between offset printed, digitally printed, and eBook formats and work effectively with printers Build an authentic niche so you can reach your audience and sell books directly Understand if and when you're ready to work with a distributor or large online retailer Create a budget and predict the cost and income of each book so your company stays in the black Decide what work you need to do yourself and what can be done by others Plan for sustain