Fly: The Big Book of Basketball Fashion

An engaging exploration of the unique intersection of high fashion and basketball, celebrating the iconic style of NBA athletes from the league's inception to the present day. The book features a rich visual lookbook accompanied by cultural commentary, delving into the evolution of basketball fashion and the cultural influences that have shaped it over the years. Each chapter focuses on a specific era, from the league's early days and the pre-Civil Rights Movement to the Michael Jordan era, the Iverson/Hip-Hop years, and the contemporary fashion landscape. The book highlights the significant role of NBA athletes as style icons and activists in today's social and fashion landscape.