Dr O's Diaper Balm

All Natural protection using high-grade lanolin, and none of the cheap stuff, Doctor O's contains only 6 specially- chosen, natural ingredients. Created by a Peditrician: Pediatrician Keith Owen saw far too many parents walk into his Memphis office carrying bags of creams and balms...and a baby still battling full-blown diaper rash. So he decided to start from scratch and help parents win the diaper rash battle for good. Tip #1: Overzealous wiping can break down the skin's natural protective barrier, creating a breeding ground for diaper rash