The Business of Sustainable Wine: How to Build Brand Equity in a 21st Century Wine Industry

Paperback, 7 x 10, 240pp, B&W illustrations Sandra Taylor Modern agriculture is the largest single contributor to global greenhouse gas production, deforestation and water consumption. Biodiversity, climate change, energy, soil degradation and water scarcity are critical issues and consumers are increasingly and justifiably concerned about where their food and beverages come from and whether they are produced in a responsible way, often without an understanding of how to determine the provenance of the products they consume.  Wine is no exception, and as a whole it has a lot more work to do. In The Business of Sustainable Wine, internationally recognized export in environmental sustainability, Sandra Taylor, offers a new view of how the industry can be an important actor in sustainable agriculture, getting ahead of coming demands for a more responsible approach to our common future, and provides a unique insight for the consumer on what to look for on the supermarket shelves to ver