Platinum Pro Whitening Shampoo

Platinum Pro Whitening Shampoo is formulated to restore dingy coats to a brilliant platinum luster.  Works on all colors and coat types to enhance silvery highlights or enrich deep, dark tones. Penetrates the hair shaft to eliminate the yellowish spectrum while protecting the skin barrier Quick rinsing, fast drying, deodorizing, and conditioning. Highly concentrated - one 12 oz. bottle dilutes to make up to one gallon or 128 washes. MB3 technology: reduces irritation and promotes healthy skin microbiome with our proprietary blend of probiotics, vitamins, and extracts. Contains natural odor neutralizers and a long-lasting natural amaretto fragrance which reactivates when wet. All Bogart Pro shampoos are bespoke for a dog's delicate pH & skin mantle to protect the skin's natural defenses and promote a healthy microbiome. *Due to its color and concentration, Platinum Pro should always be diluted and patch-tested on dogs with lighter coats. Please wear gloves and do not leave pro