International Public Relations: A Comparative Analysis / Edition 1

ISBN-13: 9780805816846 Publisher: Taylor & Francis Publication date: 03/01/1996 Series: Routledge Communication Series Pages: 464 Product dimensions: 6.00(w) x 9.00(h) x (d) Lexile: 1370L (what's this?) As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations —particularly multi-national corporations—can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has b