Understanding Media Economics / Edition 2
bookdepositoryus.com

Understanding Media Economics / Edition 2

$154.70
{{option.name}}: {{selected_options[option.position]}}
{{value_obj.value}}
Store Logo

Bookdepositoryus.com

View Store

ISBN-13: 9781412930765 Publisher: SAGE Publications Publication date: 05/01/2013 Edition description: Second Edition Pages: 232 Product dimensions: 6.90(w) x 9.60(h) x 0.70(d) 'This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul Mac Donald, Roehampton Institute'This book is a very valuable contribution to the media economic literature' - Richard van der Wurff, Dept of Communication, University of AmsterdamUnderstanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - adv

Show More Show Less