Big Data Beyond the Hype: A Guide to Conversations for Today's Data Center

Gain insight into how to govern and consume IBM's unique in-motion and at-rest Big Data analytic capabilities A. R. Ammons once said, "A word too much repeated falls out of being," and although the term Big Data sometimes seems to be "too much repeated," it's not about to fall "out of being." That said, it is subject to a lot of hype. The term Big Data is a bit of a misnomer. Truth be told, we're not even big fans of the term--despite the fact that it is so prominently displayed on the cover of this book--because it implies that other data is somehow small (it might be) or that this particular type of data is large in size (it can be, but doesn't have to be). This is Big Data in a nutshell: It is the ability to retain, process, and understand data like never before. It can mean more data than what you are using today; but it can also mean different kinds of data, a venture into the unstructured world where most of today's data resides. The Big Data opportunity. It's a shift, rift, lift