Business Policy and Strategy: The Art of Competition

By analyzing functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition demonstrates how to formulate, implement, and evaluate corporate strategy. This new edition reviews basic and alternative strategy policies and illustrates concepts through a case study. Merging operational tactics with strategy, the book blends theory with practicality to define the business environment, resulting in a text that provides students with the necessary background for making strategic decisions.Author: Chris ChatfieldPublisher: Auerbach PublicationsPublished: 03/19/2007Pages: 262Binding Type: HardcoverWeight: 1.12lbsSize: 9.27h x 6.56w x 0.76dISBN: 9780849383243About the AuthorCheryl Van Deusen (University of North Florida, Jacksonville, USA) (Edited by), Steven Williamson (University of North Florida, Jacksonville, USA) (Edited by), Harold C. Babson (Columbus State Community College, Ohio, USA)