Inspired: How to Create Tech Products Customers Love

How do todayÂs most successful tech companiesÂAmazon, Google, Facebook, Netflix, TeslaÂdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will loveÂand that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizationsÂdramatically improving their own product efforts. Whether youÂre an early stage startup working to get to product/market fit, or a