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Creating an identity is something that many new businesses struggle with. When launching a brand, most of us don’t understand how to identify the space in the market where our business will thrive. Frustrations begin to set in as we contemplate why our brand isn’t getting the attention that we know it deserves. Why isn’t our message getting across to the people that would love us and what we have to offer? The answer is Brand Identity.Brand identity not only includes all of the visual elements associated with your brand, but also includes elements such as values, philosophy, personality, and culture. The publication features quotes from current business moguls such as Jeff Bezos and gives insight into major companies like Starbucks, a prime example of extraordinary branding.This E-Book entails the definitive ways to create an identity that resonates with your customers and increases engagement within your target audience. You will gain a comprehensive knowledge of brand psychology, per