Tipping Point: How Little Things Can Make a Big Difference

Title: Tipping Point: How Little Things Can Make a Big Difference Author: Malcolm Gladwell ISBN: 9780316346627 Publisher: Back Bay Books Published: 2002 Binding: Paperback Language: English Condition: Used: Very Good Clean, unmarked copy with some edge wear. Good binding. Dust jacket included if issued with one. We ship in recyclable American-made mailers. 100% money-back guarantee on all orders. Psychology 1648525 Publisher Description: Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of th