The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

Tomorrow’s customers need to be targeted today!With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.The Customer of the Future explains