The Greater the Risk: The Improbable Rise of an Israeli International Business Leader and Peacemaker

"...a must-read for anyone interested in entrepreneurship, leadership, the pursuit of peace, and the life of a remarkable man." -Readers' Favorite"Avi Shaked's gripping story is that of an Israeli who bridged the worlds of international business and peace-building-a particularly compelling subject given Israel's complex position in both global commerce and Middle Eastern diplomacy. The combination of business acumen and peacemaking efforts in one individual's story offers unique insights into how economic relationships can potentially serve diplomatic ends." -Yoram Dori is a strategic advisor and biography writer. He served for years as a close advisor for Israel's President Shimon PeresWhat does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support