Primarius by BY VALENTI®

Primarius by BY VALENTI® — A private membership rooted in Northern Italian tradition. Reserved for clients who seek a deeper relationship with our work, Primarius by BY VALENTI® offers exclusive gifts, early access to product testing, and priority entry to limited-edition releases — a closer connection to our formulations and to the culture that inspires them. Members receive exclusive benefits throughout the year, including curated gifts, seasonal previews, and experiential access not available to the public.