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Looking for a unique gift for Dad? This personalized fishing lure is sure to put a smile on his face (and known to put a tear in his eye as well according to our reviews!). The message can be stamped as shown with a red/white/blue colored buck tail hook, but can also be customized to DADA, GRANDPA, MOM, and much more. Just add your custom message in the notes box at checkout. These fishing lures are 100% handmade from start to finish in our small home shop. Each lure is made by hand cutting the metal into the shape shown. Each is then further shaped and fine tuned to eliminate rough edges. All are then brushed and polished. They are personalized with hand stamping. Each letter is carefully hammered into the metal - one by one. The spacing and depth of the letters can vary - since this is not done by a machine. These differences make every item completely one of a kind. It should be noted that our lures can only be hand stamped on one side, not both. Finally the lures are finished