F This Let's Ride Socks

"Fuck this let's ride" was what Ostroy said originally when asked to describe their mission statement on a business plan. So they did, in fact, go for a ride instead, but when  they got back to work they realized that "Fuck this let's ride" was better than any BS business plan they could actually write.  A lightweight premium cycling sock made in America. Perfect under your dockers all day at work where you can knowingly flash them to coworkers. Then slip into a phone booth and change into your kit and cleats to get your real work in on the bike. Step up your ride, on and off the bike. These lightweight premium socks aren’t just for show—they’re designed to keep you comfortable at work in your dockers and sharp on your bike when it’s go-time. Discover how the right cycling apparel can transform your experience, from office to open road: Explore Cycling Apparel Trends 2025 .