2025 undefeated // air jordan 4

is anything sacred anymore? the year is 2005 — the swoosh people are in the earlyish days of developing a “retro” program: bringing back iconic models from their rich archive & giving them a fresh reintroduction it was at this time that this program was intentional. rare. done with purpose. by halftime of the 2000s the original air jordan 4, commercially released 16 years prior., had only seen a full-on return under 10 times. in 1999 the OG cement colorways came back. & a few new iterations like the “bling” & the “laser” 4 followed. enter: undftd … the swoosh people approach them with the thought of adapting a brand new iteration of a jordan 4... the 1st boutique to be offered any such opportunity the very 1st concept took form fast: a purple-y blue, space grey color combo?? inspired by what never left the undftd co-founders hands: a blackberry phone?? the hottest piece of tech at the time after the sampling phase, EMINEM spawned(?) decided it had to be his design & ran