Exceptionally Successful Events: A Master Course in Nonprofit Event Planning

Special Offer! Save $200 for Limited TimeUse Coupon Code "BIGEVENT1"A fully-comprehensive 12-Unit courseThis Is an On-Demand Instant Access to 12 Unit Course That Includes the Course Recordings Slides and HandoutsOver 100 On-Demand Video LessonsOver 16 Hours of On-Demand Video ContentOver 5O Bonus Materials IncludedFundraising events and galas are a permanent part of the nonprofit scene, yet most organizations struggle with their planning and implementation. So many details, so much extra work for the staff – and there’s no guarantee your event will even be successful!Put those event planning worries behind you. The help your organization needs, and has hoped for, is here!This new 12-Unit course takes you step-by-step through the process of putting together a successful gala or fundraising event. This course gives strategies, resources, tools and templates compiled by a nonprofit event planning veteran with 20 years of experience..This is by far the most comprehensive resource available to nonprofit organizationsstruggling with creating events that satisfy their boards, supporters and financial goals.If your organization could use the help of an event professional but it just won’t fit in your budget, this new CharityHowTo course is for you!Imagine…...having the tools to confidently navigate the tricky job of event planning....getting access to all the timelines, templates and resources your event needs....learning tricks of the trade from a 20-year event planning professional.Even better, what if….        ...you had an amazing event committee who is happy to solicit auction items & sell tickets....your board was enthused about recruiting sponsors and attending the event....your sold-out event made sponsors and guests eager to participate next year.This Master Course will set you up for years of successful events,where you’ll learn skills that can be used on every future event you and your organization produces.Your presenter, A.J. Steinberg, is on a mission to teach nonprofits how to create amazing fundraising events with strategies and resources that help organizations build events that are more deeply engaging, far more profitable, and easier to produce than they ever thought possible.As a nonprofit event producer, A.J. understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.In this comprehensive 12-Unit course you’ll get…Unit 1 - Getting Started Video Lessons: Lesson 1 – Unit Overview              Lesson 2 – Getting Started: Building Better Events Unit 1 Handouts Budget Sample Budget Worksheet Event Goals Worksheet Glossary of Event Planning Terms Guest Demographic Worksheet Sample Event Planning Timeline Unit 2 - Event Committees Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Event Committee Basics Lesson 3 – Finding Hidden Assets within Your Committee Lesson 4 – Effective Committee Leadership ​Unit 2 Handouts Committee Task Outline Sample Meeting Agenda Unit 3 - Venues, Catering and Rentals Video Lessons: Lesson 1 – Unit Overview Lesson 2 – The Right Venue for the Right Event Lesson 3 – Figuring Out the Cost Lesson 4 – What the Heck is a BEO? Lesson 5 – Choosing the Menu Lesson 6 – Catering Lesson 7 – Schematics Lesson 8 – Tech Talk Lesson 9 – Details, Details, Details! Lesson 10 – Dealing with the Weather Lesson 11 – Effective Communication with Venue and Committees Lesson 12 – Rentals Lesson 13 – Post-event Responsibilities ​Unit 3 Handouts Dance Floor Size Chart Sample Banquet Event Order (BEO) Sample Loading Dock Rules Sample Schematic – Auction Area Sample Schematic – Ballroom Table Capacity Chart     Unit 4 - Invitations and Guest Management Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Where to Start Lesson 3 – Mailing Lists Lesson 4 – Save the Dates Lesson 5 – Invitation Suites Lesson 6 – Printing the Invitations Lesson 7 – Mailing the Invitations Lesson 8 – Ticket Purchases Lesson 9 – Guest Tracking Spreadsheets, Schematics & Seating Charts Lesson 10 – Seating Assignments and Meal Choices Lesson 11 – Troubleshooting Seating Issues Unit 4 Handouts Invitation Suite Basics Printing Terminology Sample Invitation 1 Sample Invitation 2 Unit 5 - Auctions and Raffles Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Getting Started Lesson 3 – Who to Ask, How to Ask Lesson 4 – Pick Up and Storage of Auction Items Lesson 5 – Organizing Your Silent Auction in Advance Lesson 6 – Effective Silent Auction Displays and Bid Sheets Lesson 7 – Live Auctions Lesson 8 – Professional Auction Services Lesson 9 – Auction Set Up Lesson 10 – Managing the Silent Auction During the Event Lesson 11 – Close Out and Cashiering Lesson 12 – Raffles and Games Lesson 13 – Unsold and Unclaimed Items Unit 5 Handouts Donation Form Template Donation Solicitation Letter Template Sample Bid Sheet 1 Sample Bid Sheet 2 Sample Display Sheet 1 Sample Display Sheet 2 Sample Thank You Letter Silent Auction Spreadsheet Template Wish List Template Unit 6 - Sponsorship and Monetization Video Lessons: Lesson 1 – Unit Overview Lesson 2 - Sponsorship, In Kind Sponsorship and Other Monetization Lesson 3 – Sponsorships Lesson 4 – Appeals from the Stage Lesson 5 – Patron Drives Lesson 6 – Acknowledging & Thanking Sponsors and Donors Unit 6 Handouts Sample Patron Mailer Sponsorship Package Sample Unit 7 - Tribute Books Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Tribute Book Basics Lesson 3 – Tribute Book Formats Lesson 4 – What to Include in Tribute Books Lesson 5 – Preparing Your Tribute Book Lesson 6 – Graphic Designers and Printers Lesson 7 – Distributing Your Tribute Books ​Unit 7 Handouts Printing Terminology Tribute Book Basics Tribute Book Cover Sample 1 Tribute Book Cover Sample 2 Unit 8 - Marketing, Social Media & Ticket Sales Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Creating an Event That Sells Tickets Lesson 3 – Making Your Event Irresistible Lesson 4 – Making Tickets Easy for Guests to Purchase Lesson 5 – Marketing Plans That Get Your Event Noticed Lesson 6 – Getting Social Media Influencers to Your Event Lesson 7 – How to Boost Last Minute Ticket Sales Lesson 8 – Setting the Stage for Next Year’s Success ​Unit 8 Handouts Sample Media Release 1 Sample Media Release 2 Event Marketing Plan Guideline Unit 9 - Décor, Signage and Gift Bags Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Defining Your Event’s Style and Motif Lesson 3 – Theme Events Lesson 4 – Room Ambience Lesson 5 – Centerpiece Lesson 6 – Selling Your Centerpieces Lesson 7 – Table Numbers Lesson 8 – Collateral Material Placement Lesson 9 – Resources for Printing Lesson 10 – Gift Bags Lesson 11 – The Step-and-Repeat Lesson 12 – Directional Signage Unit 9 Handouts A.J.’s Secrets to Budget Décor Decor Style Chart Flower Availability by Season Step and Repeat Basics Unit 10 - Stage Programs and Appeals Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Maximizing Guest Engagement Lesson 3 – Timing is Everything! Lesson 4 – Emcees and Auctioneers Lesson 5 – Speakers, Honorees and Presenters Lesson 6 – Entertainment Lesson 7 – Choosing Monetary Goals that Make Sense Lesson 8 – How to Pick Your Need to be Funded Lesson 9 – Secrets to Genuine and Impactful Stories Lesson 10 – Presenting Your Stage Appeal ​Unit 10 Handouts Blueprint for Stage Program Success Sample Run of Show Secrets to Successful Appeals Unit 11 Volunteer Management Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Your Volunteers Lesson 3 – Volunteers are Assets Lesson 4 – Your Volunteer Matrix Lesson 5 – Event Committee Volunteers Lesson 6 – Recruiting Volunteers Lesson 7 – Communicating with Event Volunteers     Lesson 8 – Efficient Volunteer Management on Event Day Lesson 9 – Creating Happy Volunteers Unit 11 Handouts Sample Volunteer Information Letter Volunteer Matrix Sample Volunteer Matrix Template Volunteer Task Matrix Worksheet Unit 12 - Onsite Coordination Video Lessons: Lesson 1 – Unit Overview Lesson 2 – Overview of Your Responsibilities Lesson 3 – Day-of Timelines and Run of Shows Lesson 4 – Working with the Venue Lesson 5 – Working with event vendors Lesson 6 – Working with Volunteers Lesson 7 – Event Set Up Lesson 8 – Technical Run Throughs Lesson 9 – Venue Schematics and Tables Lesson 10 – Stage and Backstage Set Up Lesson 11 – Green Rooms, Comfort Rooms and Storage Lesson 12 – Troubleshooting Setup Issues Lesson 13 – It’s Show Time! Lesson 14 – Overseeing the Stage Program Lesson 15 – Post-event Coordination Unit 12 Handouts Command Center Basics Sample Banquet Event Order (BEO) Sample Day Of Timeline Sample Loading Dock Rules Sample Schematic – Auction Sample Schematic – Ballroom This Master Course will set you up for years of successful events,where you’ll learn skills that can be used on every future event you and your organization produces.About Your Presenter:A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is an author with the Charity Channel Press.A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.