How to Create a Multichannel Fundraising Campaign

Are you inspired by your year-end fundraising campaign? Is it reaching all of your donor audiences including the elusive millennials? Do you need help determining which channels will get you to your campaign goals?Join this session to learn how to create a successful multi-channel fundraising campaign strategy - integrating direct mail, email, mobile, social media, pop-up events and contests from the creators of the award-winning Heal Children, Heal Detroit campaign.During this 90 minute nonprofit webinar we will cover: Why multi-channel campaigns produce results Review an award-winning campaign case study you can replicate in total or pieces How to develop a multi-channel campaign strategy for success How to set critical multi-channel campaign goals How to identify key campaign metrics to track success How to choose channels aligned with specific campaign goals How to develop clear, simple and human messaging that inspires giving How to leverage existing assets in your campaign (conte