New! How to Create a Brand Persona That Attracts Supporters to Your Mission

In this interactive webinar, Trent will show you how to create a brand persona that will strengthen and unify your messaging across all communications channels, and make it crystal clear to your many audiences what you have to offer and why it should matter to them. Why a brand persona? It makes it easier for your audiences to understand and connect with your nonprofit. People personify things all the time. We assign human-like attributes to essentially anything with a name — people, places, things, and yes, even nonprofit organizations. We do this because it draws on the one analogy we understand best: What it means to be human. When donors, board members, volunteers, staff, consumers and other supporters encounter a nonprofit with inconsistent messaging and personality traits, it can undermine their sense of trust and confidence because they can’t accurately determine what your nonprofit truly stands for. In this webinar, we’ll talk about how a brand persona makes it easier for many