Campbell Kids: A Souper Century

Traces the history of the Campbell Kids characters as they have been used in marketing and merchandising throughout the past century, discussing how the cherub-faced trademark illustrations have changed to reflect American cultural shifts and historical events, from Red Cross promotions and wartime ads to public awareness campaigns and childhood self-esteem advertisements. 30,000 first printing., ISBN13: 9780810950436 ISBN10: 081095043X Material Type: hardcover