Reinventing the Post-Admission Playbook

Formerly titled: The Home Stretch of Student Recruitment New strategies for the final stages of student recruitment The numbers of students who accept an offer of admission or even place a deposit but then don't show up on campus have risen in recent years, and the trend is causing major headaches for colleges. To reel in more accepted students and keep them on track to matriculate, some colleges are embracing an evolving mix of old-school and high-tech strategies.  For this report, The Chronicle's Eric Hoover, the nation's leading reporter on college admissions, spoke with experts at three-dozen institutions that have been redefining what it takes to recruit and enroll a student during this increasingly crucial final stretch of the admissions cycle. Sources at small private colleges, historically Black institutions, as well as regional public, flagship, and research-intensive universities share their insights on the changes they've made and what they've learned. Read this report to be