ONE-ON-ONE COACHING TO START AND GROW YOUR CONSUMER-PACKAGED GOODS BRAND

You've absorbed the knowledge in this playbook—the history, strategy, operations, and best practices for building a specialty coffee roasting business. But perhaps you're still wondering: How do I apply this to my specific situation? What challenges will I face that this book can't predict? How do I avoid costly mistakes when making critical decisions? Knowledge is essential, but personalized guidance accelerates your journey and prevents expensive missteps. The Gap Between Knowledge and Application Reading about coffee roasting and actually launching a profitable business are vastly different challenges. You now understand sourcing, equipment selection, roasting fundamentals, branding, and marketing. But when faced with actual decisions—Which roaster should I purchase given my specific budget and goals? How do I negotiate with this particular importer? Should I pursue this wholesale opportunity or focus on direct-to-consumer?—generic advice often falls short. Every aspiring roaster fa