Strategic Selling

Course Overview   Selling takes place internally within retailers and suppliers, across departments and teams, like the category manager at the retailer selling an idea or concept to their business unit lead or manager, or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. We teach that when we refer to the Seller and Buyer, the concepts and analogies are relevant across multiple types of relationships.   Learning Objectives   Explain the importance and benefits of collaboration;  Identify retailer's strategies and objectives;  Determine synergy between retailer and internal strategies and objectives;  Negotiate for mutually beneficial solutions; and  Build a business plan to achieve agreed upon goals.   Approximately 2 hours course time Training Course Package, $79 USD 30-day Access via CMKG's Online Training and Resource Center. Desktop, Laptop and Mobile Device compati