10 Oishii Cocoshine Whitening Toothpaste

We teamed up with Oishii—the future-forward farm changing how strawberries are grown—to bring their juiciest berry into our award-winning whitening toothpaste. Meet Oishii Cocoshine: a sensorial brushing ritual powered by cutting-edge nano-hydroxyapatite (nHA) and flavored with the irresistible taste of Oishii’s high-tech, always-ripe strawberries. It whitens. It nourishes. It tastes like joy. But only for a limited time. Whitens up to 2 VITA® shades in 1 week. Achieved with nano-hydroxyapatite, silica, and baking soda. Powered by nanoXIM CarePaste. 3% active nHA with every brush is achieved by perfectly blending 19.35% nanoXIM into our toothpaste formula for the sweet spot of cleansing. Taste of the future. Flavored with Oishii’s high-tech strawberries, grown with precision vertical indoor farming that uses less land, water, and no pesticides. Luxe texture, daily ritual. Silky, refreshing, and indulgent enough to actually look forward to brushing. RDA 3