Kerastase Genesis Defense Thermique Blow Dry Primer 5.1 oz

Fortifying blow dry heat protectant for weakened hair that is prone to falling due to breakage from brushing. Benefits: Sulfate-free. Detangles and hydrates without frizz. 24H protection against frizz even in high conditions of humidity. Protects hair from blow-dry heat. Helps to prevent split ends. Leaves hair shiny and silky. 99% less hair fall due to breakage from brushing*. 88% more smooth/conditioned**. Genesis is not a hair loss product. *vs. non-conditioning shampoo. **vs. non-conditioning shampoo.