The Brawn of Your Brand

The "Brawn of Your Brand" is a book developed to get readers excited about branding! Branding has become such a buzz word these days that it drums up as much confusion as it does attention. Everyone knows that branding is important. Every professional, leader, business owner, influencer, and any other person seeking to make successful strides in their fields of endeavor realizes they must possess strong brands. However, branding is a very complicated activity. It is often very unsettling just figuring out exactly where to start with any branding effort, whether it's a personal branding effort or a business branding effort. Then, once that start is identified, there are a million more things to do. If we're not careful, we can easily get swept away, engaged in misguided branding efforts, incongruent with our personal desires and essence. This book is developed to assist readers with finding a solid baseline for their difficult branding challenges. It is meant to be an enabler for reade