The Brand Within: Paperback

The Brand Within, the second title in "The Shark" Daymond John's best-selling Display of Power series of business, motivational and empowerment books aimed at young, would-be entrepreneurs, examines the loyal relationship companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences on the cutting edge of the fashion business, as well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and taste-makers, the author maintains that branding relationships have now seeped into every aspect of our lives. In order to survive and thrive in the marketplace consumers and aspiring professionals need to understand and nurture those relationships. Celebrity Testimonials The Daymond John "brand" is all about being out in front and going your own way. In The Brand Within, he gets readers thinking bout what it mean